Fix the tracking your marketing decisions rely on
We compare GA4 with your real sales, find every gap, and fix tags, events and consent so your numbers can be trusted.
Drag to compare. Sample data.
Is this you?
If two of these sound familiar, this service was built for your situation.
GA4 shows fewer sales than your store
Campaigns are tagged differently by every team
Nobody checks tracking after site changes
What you get
Everything below is yours to keep, in your own accounts.
Gap report
GA4 vs store or CRM, with the size of each gap
Tag inventory
Every tag, what it does, whether it fires
Fix list
Issues ranked by impact, with effort
Measurement plan
Events, conversions and UTM rules going forward
What the audit checks
Four areas, each with a finding from a real-world audit pattern.
Data accuracy
Revenue, orders and leads vs your real systems
Implementation
Tags, triggers and events in GTM
Consent and privacy
Banner, consent mode, GDPR and PDPL
Campaign tagging
UTM rules and channel grouping
How it works
2 weeks audit from kickoff, with something useful at every step.
- Week 1
- Day 1Access and kickoff
- Day 2Data comparison
- Day 3continued
- Day 4continued
- Day 5Tag inventory
- Week 2
- Day 6Consent and UTM review
- Day 7continued
- Day 8continued
- Day 9Fix list and walkthrough
- Day 10continued
Campaign tracking and channel performance for an e-commerce brand.
Scope and price
Fixed scope, agreed in writing. See the pricing page for how we price.
Audit
Report, fix list, measurement plan
What we need from you
- Access to GA4, GTM and ad accounts
- Store or CRM figures for comparison
- A developer contact if fixes need code
This is not the right fit if
- You run no paid marketing
- You plan a full site rebuild next month; audit after launch