One set of SaaS numbers for the board deck and the roadmap

MRR, churn and product analytics for SaaS and subscription startups, so investors, sales and product all read the same numbers.

We move net revenue retentiontrial-to-paidCAC payback
Book a free call Estimate the value

Built on the same churn and cohort methods we use for subscription platforms.

Sound familiar?

The problems SaaS teams bring to us most. Each links to the service that fixes it.

MRR differs between Stripe and the spreadsheet

Every board meeting starts by reconciling numbers.

KPI frameworks

Trials start but rarely convert

Nobody knows which step of onboarding loses people.

Product & funnel analytics

Churn is explained after it happens

Accounts cancel without warning, and the reason is a guess.

Churn & retention analytics

Investor reporting takes a week

Someone rebuilds the same metrics every month by hand.

BI dashboards

The numbers we help you move

We speak your industry's language. These are the metrics every dashboard we build for you is organised around.

Revenue

MRR and net new MRR

New, expansion, contraction and churned revenue each month.

Retention

Net revenue retention

Revenue kept from existing customers, including upgrades.

Churn

Logo churn

Share of customer accounts lost each month.

Conversion

Trial-to-paid rate

Share of trials that become paying accounts.

Efficiency

CAC payback

Months of gross margin needed to recover acquisition cost.

Product

Activation rate

Share of new users who reach the first moment of value.

What we build for SaaS

Four starting points. Each answers one question your team asks every week.

SaaS metrics dashboard

MRR movements, retention and cohorts from Stripe or your billing tool, refreshed daily.

Answers: What really happened to revenue this month?BI dashboards

Activation and funnel analytics

Signup to activation to paid, with the step where users drop.

Answers: What should product fix first?Funnel analytics

Churn and expansion signals

Accounts at risk and accounts ready to upgrade, ranked weekly.

Answers: Who needs a call from customer success?Churn & retention

Board and investor reporting

Agreed metric definitions and a monthly pack that builds itself.

Answers: Will the numbers survive due diligence?KPI frameworks

What does one point of churn cost you?

Set your MRR and churn. The estimate shows how much more MRR you keep after 12 months if monthly churn drops a little.

Estimated$0

more MRR after 12 months

Extra revenue over the year0
Check this against your data

Illustrative estimate from simple arithmetic, not a promise. Your real numbers come from your data.

Proof from real work

Results in brackets are filled in once the client approves publishing them.

Method proof, subscription

Churn and cohort analytics for a large subscription platform

Problem
Churn was measured differently by each team.
What we built
One churn rule, cohort retention and an at-risk list. The same method applies to SaaS accounts.
Result
[Add a SaaS case when available]
Read the case study

Works with the tools you already use

No new platform to buy. We connect what you have and keep everything in your accounts.

Data we connect

Billing
StripeChargebeePaddleRecurly
Product
SegmentMixpanelAmplitudePostHog
Sales and data
HubSpotSalesforcePostgreSQLBigQuery

Privacy and compliance

  • Customer and usage data stays in your cloud
  • SOC 2 and GDPR expectations respected in how we handle access
  • NDA signed before any access

How to start without a big commitment

Most SaaS clients begin small and grow the work once the first result lands.

1

Free 30-minute call

Your goals, your data, and whether we are a fit.

This week
2

Data Health Check

A fixed-price audit and a roadmap you keep either way.

2 weeks
3

First build

The highest-value item from the roadmap, live on your data.

3 to 6 weeks
Book the free call

Book a free call

Tell us what you want to solve. We reply within one business day.

Thanks. We'll reply within one business day.
30 minutes, no slides, no obligation.

Questions from SaaS teams

We are pre-Series A. Is this too early?
If you have paying customers and a board, a metrics dashboard pays off quickly. Start small.
Is Stripe data enough?
For revenue metrics, often yes. Product analytics needs event tracking, which we can help set up.
Can you build our investor dashboard?
Yes, with definitions your investors can audit.
Do you replace our product analytics tool?
No. We connect it to revenue data so both tell the same story.

Other industries we serve

E-commerce & online retailMore conversions and bigger baskets from the shoppers you already have
Media & streamingKeep subscribers watching
HealthcareFuller schedules
Retail & omnichannelOne view of every customer and every shelf
Gaming & entertainmentKeep new players past day three
Sport & wellnessTurn wearable data into plans members stick with
Automotive & manufacturingFewer line stops
MarTech & AdTechStop the ad budget leak and see what every channel really earns