Keep subscribers watching, and paying

Churn, content and campaign analytics for streaming platforms and subscription media, built by people who have done it for a national platform.

We move monthly churnwatch timewin-back rate
Book a free call Estimate the value

Recently built: churn and segmentation analytics for a national streaming platform.

Sound familiar?

The problems streaming and media teams bring to us most. Each links to the service that fixes it.

Churn is counted three different ways

Billing, marketing and product each report their own number.

Churn & retention analytics

Content is bought on instinct

Nobody can say which titles bring new subscribers or keep them.

Product & funnel analytics

Win-back messages go to everyone

SMS and email offers reach people who were never going to leave.

Campaign performance analytics

Plan prices change without evidence

Nobody knows who upgrades, downgrades or leaves after a change.

Subscription & pricing analytics

The numbers we help you move

We speak your industry's language. These are the metrics every dashboard we build for you is organised around.

Retention

Monthly churn rate

Share of paying subscribers lost each month, per plan.

Engagement

Watch time per subscriber

Minutes watched, the earliest signal that someone is drifting.

Content

Cost per hour watched

What each title costs against the viewing it brings.

Conversion

Trial-to-paid rate

Share of trials that become paying subscribers.

Revenue

Revenue per subscriber

Average monthly revenue per paying subscriber.

Recovery

Win-back rate

Share of lapsed subscribers who return after an offer.

See what we would find in your dataEvery industry audit is fixed-price, takes 7 days and ends with a prioritised plan.
Book a free call How the audit works

What we build for streaming and media

Four starting points. Each answers one question your team asks every week.

Churn and at-risk list

One churn rule per plan and a weekly list of subscribers likely to leave.

Answers: Who should we contact this week?Churn & retention

Content performance dashboard

Titles ranked by new subscribers, watch time and retention.

Answers: Which content earns its cost?BI dashboards

Plan and pricing analytics

Plan mix, upgrades, downgrades and competitor price ladders.

Answers: What happens if we change the price?Pricing analytics

Campaign and win-back measurement

SMS, push and email campaigns measured on purchases, not clicks.

Answers: Which offers actually bring people back?Campaign analytics

What is half a point of churn worth?

Set your subscriber base and price. The estimate shows revenue kept in a year from a small drop in monthly churn.

Estimated$0

revenue kept per year

Subscribers kept each month0
Check this against your data

Illustrative estimate from simple arithmetic, not a promise. Your real numbers come from your data.

Proof from real work

Results in brackets are filled in once the client approves publishing them.

Case study, media and streaming

Churn and segmentation analytics for a national streaming platform

Problem
Cancellations were only noticed after they happened.
What we built
A churn definition per plan, behaviour segments and a weekly at-risk list.
Result
[x]% of cancellations flagged in advance
Read the case study

Works with the tools you already use

No new platform to buy. We connect what you have and keep everything in your accounts.

Data we connect

Billing
StripeLocal payment gatewaysApp stores
Viewing
Player eventsCDN logsContent metadata
Engagement
CRMSMS gatewaysPush and email tools

Privacy and compliance

  • Subscriber data used with anonymised IDs wherever possible
  • Viewing events processed in your cloud, not ours
  • NDA signed before any access

How to start without a big commitment

Most streaming and media clients begin small and grow the work once the first result lands.

1

Free 30-minute call

Your goals, your data, and whether we are a fit.

This week
2

Data Health Check

A fixed-price audit and a roadmap you keep either way.

2 weeks
3

First build

The highest-value item from the roadmap, live on your data.

3 to 6 weeks
Book the free call

Book a free call

Tell us what you want to solve. We reply within one business day.

Thanks. We'll reply within one business day.
30 minutes, no slides, no obligation.

Questions from streaming and media teams

Can you handle millions of viewing events?
Yes. We aggregate events in your warehouse so dashboards stay fast.
How do you define churn for promotional plans?
With a separate rule per plan, agreed with your teams in week one.
Do you work with Arabic or Persian content metadata?
Yes. Titles, genres and tags in any language can be analysed.
Can you measure our SMS campaigns?
Yes, against a fair baseline, so you see what each campaign actually sold.

Other industries we serve

E-commerce & online retailMore conversions and bigger baskets from the shoppers you already have
SaaS & startupsOne set of SaaS numbers for the board deck and the roadmap
HealthcareFuller schedules
Retail & omnichannelOne view of every customer and every shelf
Gaming & entertainmentKeep new players past day three
Sport & wellnessTurn wearable data into plans members stick with
Automotive & manufacturingFewer line stops
MarTech & AdTechStop the ad budget leak and see what every channel really earns