Which plans make us money?
Revenue and retention per plan
Set prices and plans with evidence, not instinct
Plan mix, upgrades, downgrades, price tests and competitor benchmarks, so every pricing decision has numbers behind it.
Timeline3 to 5 weeks
PriceFrom $6,000
Delivered asAnalysis + pricing dashboard
Billingrevenue per planPlansprices and historyCompetitorspublished pricesPlan movesupgrades, downgrades
Pricing model
- Plan KPIs
- Movement matrix
- Benchmark
Your price ladder vs competitors
Sample data · monthly priceUpgradesBasic → Standard 14%
DowngradesPremium → Standard 6%
Suggested test: Standard +8% on 10% of new sign-ups
Is this you?
If two of these sound familiar, this service was built for your situation.
Price changes are decided in a meeting, not from data
You do not know which plan customers move to, or why
Competitor prices change and you find out late
What you get
Everything below is yours to keep, in your own accounts.
Plan KPIs
Mix, revenue per user and retention by plan
Movement matrix
Upgrades and downgrades between plans
Price benchmark
Your price ladder against competitors
Test plan
How to test a price change safely
Want this for your business?30 minutes with the people who would build it. You leave with a clear next step, even if it isn't us.
Questions this analysis answers
Scroll through the four questions. Each one ends in something your team can act on.
Where do customers move?
Upgrade and downgrade flows
How do we compare?
Your ladder next to competitors
What happens if we change price?
Test design and expected impact
How it works
3 to 5 weeks from kickoff, with something useful at every step.
StepWeek 1Week 2Week 3Week 4Week 5
Data reviewPlans, billing and history
AnalysePlan KPIs and movement
BenchmarkCompetitor ladder
RecommendFindings and test plan
Proof
See case studies Plan-level KPIs and price benchmark for a streaming platform.
Scope and price
Fixed scope, agreed in writing. See the pricing page for how we price.
Core analysis
Plan KPIs, movement matrix, dashboard
Add: benchmark: Competitor price ladder+$1,500
Add: test support: Design and read-out of one price test+$2,000
PriceFrom $6,000Book a free call Scope and price confirmed in writing before we start.
What we need from you
- Billing and plan history
- Your current price list and planned changes
- A product or revenue owner
This is not the right fit if
- You sell one product at one price
- You cannot change prices in the next six months
Questions about this service
Do you run the price test?
We design it and analyse the results; your team runs it.
Which competitors do you benchmark?
The ones you choose, up to 8.
Is this only for subscriptions?
Mostly, but tiered one-off pricing works too.