Stop the ad budget leak and see what every channel really earns

Ziro Data connects Google Ads, Meta, email and CRM in one knowledge graph, so every customer has one identity and ad platforms learn from real revenue.

Targets-35% customer acquisition costMulti-touch attributionCleaner ad signals

Calculate your budget leak Book a free call

Built on our campaign tracking, tag implementation and attribution work.

Sound familiar?

The data problems marketing and advertising teams bring to us most. Each links to the service that fixes it.

Pixel tracking is going blind

Browser limits and privacy rules hide a large share of conversions from cookie-based tracking.

Tracking setup & audit

Last-click takes all the credit

Giving 100% of the value to the last click starves the channels that start the journey.

Attribution & channel ROI

Dirty data confuses the algorithms

Duplicate events sent to Google and Meta mislead their bidding.

Tracking setup & audit

Where the money leaks

Marketing suffers from an illusion of performance: one customer shows up as several people across Google Ads, Meta, email and CRM.

Untracked traffic

Monthly ad budget × the share of traffic that is untracked or mapped to the wrong source.

Low-quality customers

Inflated acquisition cost × early churn of customers won with the wrong targeting.

Overlapping bids

Two of your own campaigns bidding against each other on the same keyword or audience.

Illustrative model

For a company spending $100,000 a month on ads, these three leaks add up to

at least $38,000 a month

wasted without a semantic layer on marketing data.

An example from our model, not a guaranteed figure. The audit calculates yours.

How much of your ad budget is leaking?

Set your budget, channels and customer lifetime value. The estimate shows the monthly leak and what that money could buy.

Monthly digital ad budgetActive marketing channelsAverage customer lifetime value

Estimated$0

leaking per month

Customers that budget could win (at 3:1 LTV:CAC)0

Check it with a 7-day audit

Illustrative estimate, not a promise. Assumes a leak of 12% of spend plus 3.5% per active channel (capped at 40%). Your real figure comes from the 7-day audit.

See what we would find in your dataEvery industry audit is fixed-price, takes 7 days and ends with a prioritised plan.

Book a free call How the audit works

Today, and with Ziro Data

What changes when your data is connected in one knowledge graph. Results marked "Target" are what we aim for with every client.

Today

With Ziro Data

Result

Traditional tracking loses customers between channels

One identity per customer across ads, site, email and CRM

Target: 35% lower acquisition cost

Last-click attribution

Multi-touch attribution on real revenue

Budget shifted to channels that pay back

Platforms optimise for sign-ups

Offline conversions with real customer value sent back to the ad platforms

Better bidding on better customers

How it works: the MarTech Onto knowledge graph

Ordinary dashboards count events. A knowledge graph connects them, so the system understands why things happen and can act on it.

Anonymous touchpointA click from any channel, tied to a cookie or device ID

Identified as

When a form is filled, the anonymous ID is mapped to a known lead

Associated with deal

The lead is linked to the CRM deal and the payment

Triggers optimisation

The real customer value is sent back to the ad platforms as an offline conversion

Ask it in plain language

"Which mix of channels produced our highest lifetime-value customers?"

The graph follows each customer journey end to end and answers with revenue, not clicks.

How marketing and advertising teams use our services

Four starting points. Each answers one question your team asks every week, and links to the full service.

Ad spend and attribution audit

Pixels, GA4 and duplicate events checked, with a map of where budget leaks.

Answers: How much of our budget is wasted?Tracking setup & audit

Attribution dashboard

CRM, Google Ads, Meta and email joined, with multi-touch attribution.

Answers: Which channels really earn their budget?Attribution & channel ROI

Offline conversion feedback

Real customer value sent back to ad platforms to improve bidding.

Answers: How do we teach the algorithms what a good customer is?Campaign analytics

Budget automation

AI agents that shift budget between channels based on live customer value.

Answers: Where should tomorrow's budget go?AI workflow automation

Three ways to work with us

Start with a fixed-price audit. Move up only when the numbers justify it.

Start

Ad Spend & Attribution Audit

7-day review of pixels, GA4 and duplicate events, with a map of your budget leak.

$1,900Fixed priceStart with the audit

Core

Marketing Intelligence Engine

CRM, Google Ads, Meta and email tools in one knowledge graph, multi-touch attribution and churn prediction.

Setup + monthlyMonthly fee by traffic volumeAsk about core

Scale

Growth Partnership

AI agents that rebalance budget across channels by live customer value.

Base + 5 to 10% of savingsPerformance-basedAsk about scale

Proof from real work

Results in brackets are filled in once the client approves publishing them.

Case study, campaign analytics

Ten SMS campaigns compared on what they actually sold

Problem: Campaigns were judged on sends and clicks, not purchases.
What we built: A campaign log joined with purchases and voucher use, and one dashboard comparing all ten.
Result: [x]% budget shifted to the best segments

Read the case study