Turn wearable data into plans members stick with

Ziro Data links biometrics, goals and behaviour in one knowledge graph, so every member gets a plan that fits today, and you see who is about to cancel.

Targets-35% member churnPersonal plansFewer injuries
Calculate your lost revenue Book a free call

Built on the subscription churn methods we use for a national streaming platform.

Sound familiar?

The data problems sport and wellness teams bring to us most. Each links to the service that fixes it.

Members cancel in the first 90 days

Over 60% of new members leave early when they see no results or get a generic plan.

Churn & retention analytics

Biometrics sit in islands

Heart rate, sleep and training load never reach the training or nutrition plan, so people overtrain or stall.

Data pipelines

Injury risk is invisible

Training load trends are not analysed, so injuries push athletes out for good.

Predictive models

Where the money leaks

Sport and wellness run on motivation, biometrics and subscriptions. Raw sensor data that never becomes advice is the biggest leak.

1

Early churn

Cost of acquiring a member × the share who cancel in the first 90 days without a personal experience.

2

Empty capacity

Revenue lost when classes and coaches sit idle because demand is not forecast.

3

Expensive win-backs

Retargeting spend to bring back members who already left unhappy.

Illustrative model

For a platform or club chain with 50,000 active members, these three leaks add up to

at least $55,000 a month

lost without biometric and behavioural retention.

An example from our model, not a guaranteed figure. The audit calculates yours.

What is your member churn costing you?

Set your members, monthly fee and churn. The estimate shows revenue kept in a year if churn falls by a fifth.

Estimated$0

revenue kept in the first year

Lifetime value per member, before → after0
Check it with a 7-day audit

Illustrative estimate, not a promise. Assumes personalisation cuts monthly churn by 20%. Lifetime value = monthly fee ÷ monthly churn.

See what we would find in your dataEvery industry audit is fixed-price, takes 7 days and ends with a prioritised plan.
Book a free call How the audit works

Today, and with Ziro Data

What changes when your data is connected in one knowledge graph. Results marked "Target" are what we aim for with every client.

Today
With Ziro Data
Result
Generic plans and fast cancellations
Plans adjusted daily from biometrics in the Sport Onto graph
Target: 35% lower member churn
Wearable data nobody uses
Recovery, sleep and load turned into daily advice
More members reaching their goals
Injuries noticed after they happen
Load trends flagged before risk turns into injury
Fewer athletes lost to injury

How it works: the Sport Onto knowledge graph

Ordinary dashboards count events. A knowledge graph connects them, so the system understands why things happen and can act on it.

Athlete profilePhysiology, injury history, fitness level and goals
Tracks biometric trend

Live wearable data such as HRV and sleep linked to recovery state

Requires regimen adjustment

A drop in biometrics adjusts training intensity or nutrition for the day

Triggers motivation agent

Missed sessions trigger encouragement, plan changes or loyalty rewards

Ask it in plain language

"Given last night's sleep and yesterday's load, how hard should I train today?"

The AI coach answers from the member's full history, not a generic plan.

How sport and wellness teams use our services

Four starting points. Each answers one question your team asks every week, and links to the full service.

Retention audit

Onboarding flows and cancellation points in the app or club, with a plan to raise member value.

Answers: Why do new members leave?Data Health Check

Churn prediction

Members at risk flagged weekly, with the likely reason.

Answers: Who should the coaches call this week?Churn & retention

AI health coach

Answers and plan changes from each member's biometrics and history.

Answers: What should each member do today?Custom AI assistants

Class and coach demand forecast

Expected demand by class, time and location.

Answers: How many classes do we need next month?Demand forecasting

Three ways to work with us

Start with a fixed-price audit. Move up only when the numbers justify it.

Start

Wellness Retention Audit

7-day review of onboarding and drop-off points, with a plan to raise member lifetime value.

$1,400Fixed priceStart with the audit
Core

Sport Onto Intelligence Platform

Sensor and training data in a knowledge graph, churn prediction and personalised training and nutrition.

Setup + monthlyMonthly fee scales with MAUAsk about core
Scale

Autonomous Health Workforce

AI agents that support members around the clock, send injury alerts and run motivation campaigns.

Base + churn reduction bonusPerformance-basedAsk about scale

Proof from real work

Results in brackets are filled in once the client approves publishing them.

Method proof, subscription

Churn and segmentation analytics for a national streaming platform

Problem
Subscribers left without warning.
What we built
One churn rule, behaviour segments and a weekly at-risk list, the same approach used for members.
Result
[Add a sport or wellness case when available]
Read the case study

Works with the systems you already run

No new platform to buy. We connect what you have and keep everything in your accounts.

Data we connect

Wearables
Apple HealthGoogle FitGarminWhoop
Club and app
Booking systemsMembership CRMApp events
Content
Training plansNutrition dataCoach notes

Privacy and security

  • Biometric data treated as health data, with consent
  • De-identified wherever the analysis allows
  • Data stays in your systems or region; NDA signed first

Book a free call

Tell us what you want to solve. We reply within one business day.

Thanks. We'll reply within one business day.
30 minutes, no slides, no obligation.

Questions from sport and wellness teams

Is biometric data safe with you?
We treat it as health data: consent first, de-identified where possible, and kept in your systems.
Can you connect our wearables?
Most wearables that export data or offer an API can be connected.
Does the AI coach replace our coaches?
No. It gives members daily guidance and helps coaches see who needs attention.
What does the audit cost?
A fixed fee, from $1,400.

Other industries we serve

E-commerce & online retailMore conversions and bigger baskets from the shoppers you already have
Media & streamingKeep subscribers watching
SaaS & startupsOne set of SaaS numbers for the board deck and the roadmap
HealthcareFuller schedules
Retail & omnichannelOne view of every customer and every shelf
Gaming & entertainmentKeep new players past day three
Automotive & manufacturingFewer line stops
MarTech & AdTechStop the ad budget leak and see what every channel really earns