Keep new players past day three, and turn more of them into payers

Ziro Data reads player behaviour in real time through a knowledge graph, so you spot frustration before players quit and match every offer to the person seeing it.

Targets-40% player churnHigher IAP revenueLonger player lifetime

Calculate your lost revenue Book a free call

Built on the churn and segmentation methods we use for a national streaming platform.

Sound familiar?

The data problems gaming and entertainment teams bring to us most. Each links to the service that fixes it.

Most new players leave in the first 3 days

Early friction goes unnoticed, and over 80% of new users can be gone within 72 hours.

Churn & retention analytics

Everyone sees the same offer

Rigid in-app offers and prices ignore behaviour, budget and play style.

Subscription & pricing analytics

Taste links are invisible

Without knowing which titles people enjoy together, they leave after finishing one game or series.

Product & funnel analytics

Where the money leaks

Games and entertainment face heavy churn and rising acquisition costs. Analysing only after the fact is the core problem.

Early churn

User acquisition spend × the share of new players lost in the first 72 hours because onboarding is not personalised.

Lost high spenders

Revenue lost when top spenders leave because frustration or an unbalanced economy was not spotted early.

Wasted ad inventory

Ad revenue lost when irrelevant ads push non-paying players away.

Illustrative model

For a studio or platform with 100,000 monthly active users, these three leaks add up to

at least $75,000 a month

lost without behavioural churn prediction.

An example from our model, not a guaranteed figure. The audit calculates yours.

How much revenue is your game leaving on the table?

Set your daily players, payer conversion and revenue per payer. The estimate shows extra monthly revenue from personalised offers.

Daily active usersPayer conversionRevenue per paying user

Estimated$0

extra revenue per month

Per year0

Check it with a 7-day audit

Illustrative estimate, not a promise. Assumes personalised offers convert 10% more players to payers. Your real figure comes from the 7-day audit.

See what we would find in your dataEvery industry audit is fixed-price, takes 7 days and ends with a prioritised plan.

Book a free call How the audit works

Today, and with Ziro Data

What changes when your data is connected in one knowledge graph. Results marked "Target" are what we aim for with every client.

Today

With Ziro Data

Result

Players quit at the same level and nobody knows why

Frustration signals spotted live by the Game Onto graph

Target: 25% lower D1 and D7 churn

One offer and one price for everyone

Offers matched to each player's behaviour and budget

Higher payer conversion

Churn reports arrive after players leave

Retention actions triggered before they quit

Target: 15% higher player lifetime value

How it works: the Game Onto knowledge graph

Ordinary dashboards count events. A knowledge graph connects them, so the system understands why things happen and can act on it.

Player or viewerSkill level, preferred style, price sensitivity and play or watch times

Shows frustration pattern

Repeated fails on one level, or quitting a video after two minutes

Matches in-app offer

Player traits linked to the offers and content most likely to land

Triggers retention agent

Difficulty adjusted or a reward sent just before the player would leave

Ask it in plain language

"Which players are close to quitting at level 7 this week?"

The graph ranks them by risk and suggests the reward most likely to keep each one.

How gaming and entertainment teams use our services

Four starting points. Each answers one question your team asks every week, and links to the full service.

Three ways to work with us

Start with a fixed-price audit. Move up only when the numbers justify it.

Start

Game Economy & Churn Audit

7-day analysis of player flows, early drop-off points and a plan to fix the game economy.

$1,800Fixed priceStart with the audit

Core

Game Onto Intelligence Engine

Game events in a knowledge graph, churn prediction and dynamic in-app offers and pricing.

Setup + monthlyMonthly fee scales with MAUAsk about core

Scale

Autonomous LiveOps Workforce

AI agents that run live events, tune difficulty and guide high-spending players.

Base + share of LTV growthPerformance-basedAsk about scale

Proof from real work

Results in brackets are filled in once the client approves publishing them.

Method proof, entertainment

Churn and segmentation analytics for a national streaming platform

Problem: Viewers left without warning and teams counted churn differently.
What we built: One churn rule, behaviour segments and an at-risk list, the same method used for player retention.
Result: [Add a gaming case when available]

Read the case study

Works with the systems you already run

No new platform to buy. We connect what you have and keep everything in your accounts.

Data we connect

Game data

Event streamsUnity / Unreal telemetryGame servers

Monetisation

App storesIn-app purchase logsAd networks

Engagement

Push toolsCRMCommunity data

Privacy and security

Player data used with anonymised IDs
Age-appropriate handling for younger players
NDA signed before any access

Questions from gaming and entertainment teams

Do you work with mobile and PC games?

Yes. We work from your event data, whatever the platform.

What does the 7-day audit include?

Player flow analysis, early drop-off points and a written plan to fix the game economy.

Will AI change our game on its own?

Only within rules you set, and important changes keep a person in the loop.

How is the engine priced?

A setup fee plus a monthly fee based on monthly active users.

Other industries we serve

E-commerce & online retailMore conversions and bigger baskets from the shoppers you already have

Media & streamingKeep subscribers watching

SaaS & startupsOne set of SaaS numbers for the board deck and the roadmap

HealthcareFuller schedules

Retail & omnichannelOne view of every customer and every shelf

Sport & wellnessTurn wearable data into plans members stick with

Automotive & manufacturingFewer line stops

MarTech & AdTechStop the ad budget leak and see what every channel really earns