Who are our best customers?
Segments ranked by value and loyalty
Know which customers are worth the most, and treat them that way
We group customers by behaviour and value, so offers, budgets and service go where they pay back.
Timeline3 to 5 weeks
PriceFrom $6,000
Delivered asSegments + LTV model + dashboard
Ordersvalue, frequency, recencyCRMregion, tenure, channelWeb visitspages, sessionsEmailopens, clicks
Segment model
- Clean and join
- Group by behaviour
- Estimate value
Customer segments
Sample data · 18,400 customersChampions 12%Loyal 24%At risk 18%Bargain hunters 31%New 15%
Lifetime value, Champions$1,240vs $210 for Bargain hunters
Is this you?
If two of these sound familiar, this service was built for your situation.
Every customer gets the same offer
Marketing budgets ignore customer value
Nobody knows what a customer is worth over time
What you get
Everything below is yours to keep, in your own accounts.
Segment model
4 to 8 segments with clear names and rules
Lifetime value
Expected value per customer and segment
Segment profiles
Who they are, what they buy, how they behave
Activation plan
What to do with each segment
Want this for your business?30 minutes with the people who would build it. You leave with a clear next step, even if it isn't us.
Questions this analysis answers
Scroll through the four questions. Each one ends in something your team can act on.
What is a customer worth?
Lifetime value by segment and channel
Who is drifting?
Customers moving to lower-value segments
Where should budget go?
Acquisition channels that bring high-value customers
How it works
3 to 5 weeks from kickoff, with something useful at every step.
StepWeek 1Week 2Week 3Week 4Week 5
Data reviewCustomer and order data check
SegmentModel and naming
ValueLTV by segment
ActivateProfiles, dashboard, plan
Proof
See case studies Behaviour segments for subscribers of a streaming platform.
Scope and price
Fixed scope, agreed in writing. See the pricing page for how we price.
Core segmentation
Segments, profiles, dashboard
Add: lifetime value: LTV model per segment+$1,800
Add: CRM sync: Segments pushed to your CRM or email tool+$1,200
PriceFrom $6,000Book a free call Scope and price confirmed in writing before we start.
What we need from you
- 12 months of customer and order data
- Access to your CRM or email tool if syncing
- A marketing or CRM owner
This is not the right fit if
- You have under a few hundred customers
- You cannot change offers by segment
Questions about this service
How many segments will we get?
Usually 4 to 8. Enough to act on, few enough to remember.
How often are segments updated?
Monthly by default, weekly if your volume needs it.
Can segments go into our email tool?
Yes, with the CRM sync add-on.