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Practical guides on dashboards, customer analytics and AI, written by the people who do the work. No fluff, no gated downloads.
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The 12 KPIs a subscription business actually needs
And the 20 it can stop reporting. A short list, with the formula and owner for each.
GA4 shows 30% less revenue than your store: 7 reasons
Duplicate purchase events, consent, subdomains and more, with a quick check for each one.
Power BI refresh keeps failing? A 15-minute triage
Credentials, gateways, timeouts and query folding: the order we check things in, and why.
Where to start with AI in a 50-person company
Pick a task that repeats, has clear rules and costs real hours. Then measure it before you scale.
A metric dictionary template you can copy today
Definition, formula, source, owner and review date: the five columns that end the "which number is right" debate.
Measuring SMS campaigns against a control group
How to hold back a fair sample, read the uplift and avoid the three most common mistakes.
RFM segmentation in SQL: a practical walkthrough
Recency, frequency and value scores from one orders table, then names your team will remember.
Why your dashboard isn't being opened
It's rarely the design. It's usually the question the dashboard answers, and who owns it.
What an AI assistant for your documents costs to run
Model calls, storage, hosting and upkeep, with a simple way to estimate your monthly bill.
Attribution without the hype: which model your data supports
Last click, first click, position-based or data-driven: how to choose based on what you actually track.
Before you buy an AI tool: 10 questions to ask the vendor
Data use, accuracy, cost per task, exit plan and who is liable when it gets something wrong.
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Reading paths
Three short series, in the order we'd read them. Each takes under 30 minutes.
Fix your reporting
From arguing about numbers to one trusted dashboard.
Keep more customers
Define churn, find who is at risk, and measure what saves them.
Start with AI, safely
Choose the first project, check the vendor, and know the running cost.
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